He’s the author of a couple of numbers in the company’s name. No one, including himself, knows why he chose these two numbers. This pretty much characterises his role in the company: there was a time when he was writing the word ‘gramophone’ on the board every morning and winked mysteriously at everyone who took notice while rubbing his hands vigorously. This routine lasted for almost half a year until someone asked him whether he’d like to try doing something else. Since then graphics design, concept development, brief writing and capability of yawning with his mouth closed were added to his daily repertoire.